About the practitioners
Who does the work behind each campaign
Each marketer on this roster is listed with their background, core disciplines, and the kinds of projects they have led, so you can see who is suited to your brief before you reach out.
Practitioner one
Paid search and paid social lead
Background in performance advertising across search and social channels. Core disciplines include campaign structure, audience segmentation, and budget pacing, with a focus on campaigns for service businesses.
Recent project focus: lead generation programs with documented cost-per-lead reporting shared at each review.
Practitioner two
Content strategy and search visibility
Background in editorial planning and organic search. Core disciplines include keyword research, content briefs, and technical site audits, with experience across B2B and publishing clients.
Recent project focus: organic traffic programs tracked against agreed visibility benchmarks.
How we work together
A clear framework from scoping to review
Scope the brief
Objectives, channels, and success measures are agreed in writing before any work begins, so every party knows what is being measured.
Assign the practitioner
Each engagement is paired directly with the marketer whose disciplines match the brief, with no account intermediary in between.
Review with context
Results are reported alongside the campaign objective and conditions, with a scheduled review cadence and clear ownership of each decision.
